Aperture
A photographer's site that had grown to hold every shoot since 2014. We kept the three series that mattered and let the rest go. The home page now loads one image and one sentence.
BEFORE 14 PAGES → AFTER 4 PAGES
Read the case →WORK — 2026
Three projects. Eleven pages, total.
Each one, with what we cut and why.
Northward
An outfitter convinced they needed a blog, a lookbook, and a press room. They needed a product list and a way to be reached. We shipped both and nothing else.
BEFORE 21 PAGES → AFTER 5 PAGES
Read the case →Cadence Music
A teacher's studio site buried its one important thing — the booking link — under five tabs of philosophy. We moved it to the first line and cut the philosophy to a paragraph.
BEFORE 9 PAGES → AFTER 2 PAGES
Read the case →